Yes. Mortgagees must comply with the requirements of Handbook 4000.1 I.A.6.n - Advertising.
Mortgagee Letter 14-10 provides Mortgagees with a reminder of FHA requirements prohibiting misleading or deceptive advertising and clarifies that the prohibition extends to misleading and deceptive descriptions of the Home Equity Conversion Mortgage (HECM) program.
Mortgagee Letter 14-10 is available at: https://www.hud.gov/program_offices/administration/hudclips/letters/mortgagee
For additional information see Handbook 4000.1 I.A.6.n at: https://www.hud.gov/program_offices/administration/hudclips/handbooks/hsgh