Yes. Mortgagees (Lenders) must comply with the requirements of Handbook 4000.1 I.A.6.n. which contains FHA policies for Mortgagee's post-approval operation requirements related to advertising.
Mortgagee Letter 14-10 provides lenders with a reminder of FHA requirements prohibiting misleading or deceptive advertising and clarifies that the prohibition extends to misleading and deceptive descriptions of the Home Equity Conversion Mortgage (HECM) program.
Mortgagee Letter 14-10 is available at https://www.hud.gov/program_offices/administration/hudclips/letters/mortgagee
Handbook 4000.1 is available at https://www.hud.gov/program_offices/administration/hudclips/handbooks/hsgh