Are there advertising and marketing requirements that apply to the HECM program?

Yes. Mortgagees (Lenders) must comply with the requirements of Handbook 4000.1 I.A.6.n. which contains FHA policies for Mortgagee's post-approval operation requirements related to advertising.

Mortgagee Letter 14-10 provides lenders with a reminder of FHA requirements prohibiting misleading or deceptive advertising and clarifies that the prohibition extends to misleading and deceptive descriptions of the Home Equity Conversion Mortgage (HECM) program.

Mortgagee Letter 14-10 is available at

Handbook 4000.1 is available at

All policy information contained in this knowledge base article is based upon the referenced HUD policy document. Any lending or insuring decisions should adhere to the specific information contained in that underlying policy document.

Topic Number: KA-04880