Are there advertising and marketing requirements that apply to the HECM program?

Yes. Mortgagees must comply with the requirements of Handbook 4000.1 I.A.6.n - Advertising.
Mortgagee Letter 14-10 provides Mortgagees with a reminder of FHA requirements prohibiting misleading or deceptive advertising and clarifies that the prohibition extends to misleading and deceptive descriptions of the Home Equity Conversion Mortgage (HECM) program.
Mortgagee Letter 14-10 is available at:
For additional information see Handbook 4000.1 I.A.6.n at:

All policy information contained in this knowledge base article is based upon the referenced HUD policy document. Any lending or insuring decisions should adhere to the specific information contained in that underlying policy document.

Topic Number: KA-04880