Can a Mortgagee use the HUD or FHA seal, logo or acronym in its advertising?

The use of the words “federal,” “government,” “national,” “U.S. Department of Housing and Urban Development,” “Federal Housing Administration,” and/or the letters “HUD” or “FHA,” either alone or with other words or letters, by an FHA-approved Mortgagee, non-approved Mortgagee, or sponsored Third Party Originator (TPO) in a manner that falsely represents that the Mortgagee’s business services or products originate from HUD, FHA, the government of the United States, or any federal, state or local government agency is strictly prohibited. 
 
Other than permissible use of the official FHA-Approved Lending Institution logo and the Equal Housing Opportunity logo, a Mortgagee must not use FHA or HUD logos or seals, any other official seal or logo of the U.S. Department of Housing and Urban Development, or any other insignia that imitates an official federal seal. No person, party, company, or firm, including FHA-approved Mortgagees, may use these logos or seals on any advertising device.
 
The restrictions for FHA-approved Mortgagees and Lending Institutions use of logos and seals are outlined in the Advertising section of Handbook 4000.1.
 
For additional information see Handbook 4000.1 I.A.6.n.ii(B) at: https://www.hud.gov/program_offices/administration/hudclips/handbooks/hsgh

All policy information contained in this knowledge base article is based upon the referenced HUD policy document. Any lending or insuring decisions should adhere to the specific information contained in that underlying policy document.


Topic Number: KA-02362